Husband and wife team, Victor and Rita Bertrand, started the Canadian toy company in 1967 as Ritvik Toys and its most popular line soon became its construction plastic brick toys now known as Mega Bloks. The Company remained under the same family’s ownership until Mattel acquired it in 2014 for an estimated $460million. The brand is universally recognised as the number 2 brand in the $4 billion construction building sets category and was credited in the Honda Element advert where its bricks fell from the sky to assemble a full sized vehicle.
The blocks that snap together, compared to Lego, provide for a larger age group with ranges developed to be specifically appropriate from an age of 1year and are comparably more affordable. The construction toys are marketed for unisex use and offer themes developed specifically for each gender as well as having a licenced range including the Minions, Thomas and Friends and CAT. This reputable property and category of toys distributed by Baby Brands Direct offers retailers immediate access to a new market sector.
